Turkey aims to raise the volume of e-commerce to 50 billion Turkish liras (about 13.14 billion dollars) by the end of 2018, the chairman of the Association of E-Commerce Operators said on February 22.
He said that the volume of e-commerce in Turkey reached 30 billion Turkish liras (about 10.16 billion dollars) in 2016, according to the report of the Turkish Information Industry Association (TUBISAD). This figure reached 40 billion Turkish liras (about 10.95 Turkish lira) Billion dollars) in 2017.
Retail e-commerce sales reached $ 2 trillion in 2016, estimated at $ 2.35 trillion for 2017, and $ 2.86 trillion in 2018, according to market research firm Marker.
Ekmekji said they expect a 30-35 percent increase in e-commerce this year, stressing that online shopping in Turkey has been growing and will become an integral part of consumer life.
The volume of global e-commerce has increased by 23.7 percent in 2016 and 22.9 in 2017.
"Many retail companies have a digital transformation in Turkey, digitization of the retail sector contributes to its growth and an increase in e-commerce culture in the country. The sector's share of the total trade sector in Turkey is 3.5 percent," he said.